I don't know if all 10 terms are really vital, but this article by Rebecca Swift at istockphoto.com is a great place to start. Knowing what "resolution" means is an absolute must, "serif" is helpful, and the rare soul who doesn't know what a "proof" or mockup is can be a challenge, but the rest are either obscure, not to hard to work around, or both. The one my clients seem to struggle with the most is the difference between a raster (aka bitmap) and a vector image. Most peo

My good friend and colleague Dave Jacobsen recently posted a great article on LinkedIn about logo design. It's something that most designers have to do fairly often, usually for a client who's never had it done before. The first step is almost always to educate the client to some degree about logo design - sometimes to the extent of clarifying what a logo is, but usually more on the order of explaining what makes an effective logo. This article by Pamela Wilson at bigbrandsy